Real Name: Yang Hyun Suk (양현석)
Nicknames: Terminator, Yang Goon, Choonsam
Birthday: December 2, 1970
Bloodtype: A
Height: 5’11″/180cm
Weight: 67kg
Family: Parents, one older brother (Han Suk), one younger brother (Min Suk), both married. Min Suk takes care of a lot of the administration and finances at YG Entertainment.
Personality: Cheerful, lively and naive (according to his producees)
Education: Seoul Kyodong Elementary School, Joongdong Middle School, Gwangmyeong High School
Hobbies: Hunting, fishing, sleeping
In the early nineties, Hyun Suk used to be a dancer for an idol group called Park Nam Jung & Friends (박남정과 프렌즈), and Seo Taiji wanted dance lessons from him – that’s how they met. Unfortunately, Hyun Suk had to leave to do his mandatory military service 15 days after Taiji paid him 1,500,000 won for the lessons.
In the army, Hyun Suk was in charge of sniping for the border garrisons. He was an excellent sniper, and still has a rifle collection and likes hunting pheasants. However, he was discharged after a year because of a heart condition. He contacted Taiji, and even though they were both planning to have solo careers at that point, Hyun Suk suggested forming a group after he heard the demo for “Nan Alayo”.
After Seo Taiji wa Aidul disbanded in 1996, Hyun Suk stayed in LA for a while, then went to Guam and lived there with Sean. This is when he decided to produce artists. While looking for a partner for Sean’s debut, Hyun Suk saw Jinu on television and heard him sing, then decided to meet up with him in LA and recruited him.
With Jinu, Sean and someone named James, Hyun Suk planned to start a three-man dance group. Together they composed music and planned, but due to visa problems, the plan never came through, and instead Hyun Suk founded Hyun Entertainment and produced his first group, Keep Six. The album wasn’t a success, so the group disbanded, and Hyun Suk went back to Guam to work with Sean on their next project. He ended up recruiting Perry and started working on Jinusean’s first album. Hyun Entertainment became MF Entertainment in May 1997, then was renamed Yanggoon Entertainment in March 1998 and finally became YG Entertainment in April 2001.
In 2003, after the success of Se7en’s first album, which was mostly R&B, YG entered a partnership with R&B label M-Boat. M-Boat produced their artists (Wheesung, Big Mama and Gummy) and YG Entertainment released the albums. YG benefitted by getting a foothold in the R&B market, thus expanding from hip-hop to hip-hop and R&B, and M-Boat benefitted by having added visibility and publicity, and help from YG Entertainment’s production team. The partnership ended in 2007 and artists had to choose between remaining with M-Boat, remaining with YG, or leaving for another company.
In addition to producing music, YG started publishing a hip-hop magazine called The Bounce in October 1999. It featured articles about local and international artists and hip-hop culture in general. It closed in 2001.
He established club NB in 2001, starting with one club in Hongdae. There are currently three – the one in Hongdae, one in Kangnam and one in Apgujeong. They’re highly-regarded hip-hop clubs and feature performances by hip-hop artists every Saturday night. YG also manages the Korean branches of Japanese hip-hop club Harlem in Hongdae and Kangnam.
For a CEO, Hyun Suk is pretty involved in his artists’s work. He does some photography, writes songs and remixes, arranges tracks, helps with choreographies, etc. He has a good relationship with his artists and has said that Perry and Jinusean are like brothers to him.
His “official” messages on the YG website are usually long and rambling, and he often ends them by saying that he’s tired, it’s X AM, and he should be in bed now. He uses emoticons and a friendly, casual tone in his messages, often adding personal notes and anecdotes about his friendship with the people he works with rather than speaking from just a CEO standpoint. He’s also very honest about the mistakes he makes and lets the fans know frankly in what direction he’d like to take the label.
The nickname “Yanggoon” (YG) was originally given to him by comedian Lee Kyoung Kyu (이경규). -Goon is simply a Korean honorific similar to “Mister”, which is a very good reason why fans shouldn’t call Hyun Suk “Mr. YG” – it’s redundant. Call him Mr. Yang. :)
Hyun Suk is notorious for sleeping a lot. He says he sleeps about ten hours per night, because “handsome men are late risers.” His lisp and mannerisms also pretty infamous – Seo Taiji, among lots of other people, seems to love mocking him.
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Hey, there are some parts need to be correct! I has been a big fan of YG for ages and am so happy with this website which introduce him in english!!
BTW, Taiji didn’t owe YG the lesson fee. It’s on the other way. Taiji paid YG the full lesson fee in advance and YG was called for military service just 15 days after! YG said the fee was about 1,500,000 Won (~US 1500) at that time on interviews. It’s correct that YG was dischared earlier for his heart condition. After discharging, YG contacted Taiji first. Also, he is the one who suggest Taiji to make a group together after he listened to demo version of the first single of Taiji&Boys,”Nan-a-ra-yo (I know)”. At that time, both of them were preparing to debut as solo.
With his nickname Yanggoon, a famous comedian, “Kyung Kue LEE”, was the one who called him FIRST as Yanggoon. After that, people including Taiji, of course, liked to call him with his nickname. It was made before their Japan debut.
Actaully I haven’t even finished reading this post yet. lol. I found out the mistakes at the first parts so am writing to let u know. I will read rest part and i will let u know if there is anything more needs to be fixed.
Once again, It’s a great Website!
Thank you so much for taking the time to let us know about all of this, Sarah! :) I’ll be adding in the new information and correcting everything. We got the original information from a Japanese translation, and I guess it wasn’t as accurate as we thought. I’m on it!
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thanks so much for this bio!
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Hi Adrianna, I ready Internet google “kpop wants tone deaf Krystle” search then I went to print show Adrianna have look read… Too late Mr. Hyunsuk it’s over… I want to Adrianna report Mr. Hyunsuk. Kind Regards, Krystle…
Hi Mr. Hyun suk,
This is Krystle speaking. I need to talk to you now. I’m still seriously stick you not CEO and yg entertainment well I ready something new someone replace from CEO and etc.
I said popular after goodbye kick out too late PSY and Mr. Yang Hyun suk it PSY and Mr. Yang Hyun suk leave now but I want you leave and don’t ask me alone bye!!!
Thanks,
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Hi Mr.Yunsuk,
Can you please contact Robert Now!
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Hi,
Can you please 16th November 2012 come over,visit and meet tone deaf Kaz at work from Sunnyfield live st.mary well you prepared farewell Tone Deaf Kaz distance leaving but Kpop and etc. Can you please will contact first my work in morning or afternoon to organise for an my work (I’m still boring at home and work). If you need to leave me a not please put it in this surprise (I dunno hear) and my boss on front and it knock the office door ok!
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